DIGITAL WALLET
Working with the ConsenSys-incubated startup Liquality we developed the UI and UX of their multi-chain wallet that makes swapping cryptocurrency simple. The product is a browser extension wallet, making it the easiest way to swap crypto across blockchains. Swap, hold, send, and receive tokens in multiple chains. The wallet launched in the Google Chrome store in September 2020 and we've continued to update it, based on user feedback and testing.
MOODBOARDS & BRAND EXPLORATION
We began with a deep dive into competitive research and visual discovery. By exploring trends across fintech and web3 applications, we created moodboards that tested various typography, iconography, color palettes, and layouts and helped create a design direction that fit with the brand. These moodboards helped the team define a clear visual direction and informed not only the product UI, but also external brand assets used in marketing, web, and investor communications.
DESIGN SYSTEM DEVELOPMENT
We created a design system including all the most used components in the Liquality wallet in light and dark mode. The system empowered developers and designers to maintain UI consistency while speeding up future product feature rollouts.
PROMOTIONAL MATERIALS
Visual design and branding extended beyond the product. We created marketing assets including pitch decks, promo cards, branded merchandise such as T-shirts and website and sales materials aligned with the visual identity. These assets helped solidify Liquality’s presence at major crypto conferences, attract new users and partners and a successful investor deck that helped Liquality raise $7M from investors.
WALLET DESIGN REFRESH
After the release of the initial Liquality wallet in 2020, we worked on a product refresh effort in 2022, which included a light and dark mode.
