E-COMMERCE REDESIGN

Working with Alexander Interactive (now Cake + Arrow) we pitched a redesign of the New York Times store. The goal was to produce a New York Times e-commerce experience for holiday gifting that would drive direct sales and newsletter subscriptions. The design needed to be a contextually-aware, responsive user experience that was seamless across all devices.

The concept centered on a Valentine's Day promotion that better showcased the wealth of carefully curated and rare items available at http://www.nytstore.com.